Petal & Vine
branding | website design | social media launch
There is nothing I love more than helping create a brand for a new local business. Sara Rice, owner of Petal and Vine, wanted to convey her style of floral design - a whimsical but polished approach. I created a custom illustration of her favorite florals and greenery in an outline style and paired it with a delicate serif font.
After the branding was complete, we worked together to create a responsive website that conveyed her story in a clean and user-friendly website. Her business is centered around wedding florals, so making sure that future brides could find the information they wanted right away was an important piece of the design. Displaying her gorgeous floral designs in high quality images across the site was the cherry on top of this sweet project. To launch the site on instagram, I created a video showing off her new website and also created custom templates for her stories and in-feed posts. I have also created some branded print pieces including stickers, business cards, bridal coupons and more.
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